# Gavlar

> Helping ambitious brands shine brighter.

North Star: Warm enough to relax. Curious enough to go somewhere unexpected.

## The framework

The full brand kit lives as eight markdown files. Each is linked below. Read in order for orientation; pick the one you need for the job at hand.

- [Index](/raw/00-index.md): Orientation, quick reference, and AI working principles.
- [Brand DNA](/raw/01-brand-dna.md): North Star, purpose, beliefs, manifesto, and anti-positioning.
- [Voice and Tone](/raw/02-voice-and-tone.md): Voice in three words, rules, vocabulary, channel tilts, and the pre-publish checklist.
- [Visual System](/raw/03-visual-system.md): Colour, type, layout, depth, motion, and imagery.
- [Applications](/raw/04-applications.md): Components, canvases, the social system, and briefing rules.
- [Memory](/raw/05-memory.md): Six creative principles, and the running decisions log.
- [CLAUDE.md](/raw/claude.md): AI calibration for any session opened in the brand workspace.
- [AI Prompt Library](/raw/ai-prompt-library.md): Calibrated prompts for ChatGPT, Claude, and any AI tool.

## How to use this index

Each link above returns the source markdown of one part of the framework. Load any single file for a focused task, or load several for cross-cutting work.

The pretty pages at the same URLs (without `/raw/` prefix) are for humans. The markdown links are for you.