--- title: "AI Prompt Library" description: "Calibrated prompts for ChatGPT, Claude, or any AI tool — Gavlar's voice, ready to run." --- Calibrated prompts for the Gavlar brand. Use them in ChatGPT, Claude, the Gavlar Brand Brain, or any AI tool that takes text. Each one is pre-loaded with the brand's voice rules and constraints. Fill the `{slots}`, hit go, then edit the output. ## Working principles - **Paste the file the prompt names.** A copy prompt references `02-Voice-and-Tone`; give the AI that file (or let the Brand Brain pull it automatically). - **Fill every slot before running.** A prompt with unfilled `{brackets}` is half-briefed. - **Edit the output, don't ship the first run.** The prompt gets you 80% there. The last 20% is the human work, and that's the point. - **When a prompt stops working, fix the prompt, not the output.** Edit it once; the fix lives forever. --- ## Copy prompts ### LinkedIn post — thought leadership ``` You are writing a LinkedIn post for Gavlar. Voice and rules: use 02-Voice-and-Tone. Apply the three voice words (warm, curious, considered) and the LinkedIn channel tilt: lead with insight, follow with warmth. Topic: {topic}. Angle: {the take only Gavlar would have on this}. Length: 150–220 words. Three to five short paragraphs, one line of space between each. Open with a complete-sentence hook, not a fragment. Close with one real question or invitation, never a soft "thoughts?". No hashtags in the body. Up to three at the end on their own line. Return: the post only, ready to paste. ``` ### Instagram caption ``` You are writing an Instagram caption for Gavlar. Voice and rules: 02-Voice-and-Tone, Instagram tilt — warmer, more personal, story-led. Image context: {what the image shows}. Goal: {awareness / save / click}. Length: 80–140 words. First line is the hook. Body in two short paragraphs. Up to five hashtags on their own line at the end. Return: caption only. ``` ### Email — broadcast ``` You are writing a broadcast email for Gavlar's list. Voice and rules: 02-Voice-and-Tone, broadcast tilt. Topic: {what it covers}. Single action: {the one thing the reader should do}. Return: three subject lines under 50 characters; the body, 180–280 words, written like one person to one person; one short P.S. that adds value. ``` ### Email — 1:1 reply ``` You are drafting a 1:1 reply for Gavlar. Voice and rules: 02-Voice-and-Tone, 1:1 tilt — warm, direct, no marketing speak. Their message: {paste it}. Outcome: {what they should walk away with}. Return: the reply only, 80–150 words. Open with their name, close with a real sign-off, not "Best". ``` ### Headline brainstorm ``` You are brainstorming headlines for Gavlar. Voice and rules: 02-Voice-and-Tone. What this is for: {article / landing page / deck title / ad}. Core idea: {the one thing it must convey}. Return ten options: three direct, three curiosity, three contrarian, one outlier. Then name your top two with one line each on why. ``` --- ## Visual prompts ### Brief for a designer ``` You are writing a visual brief for a designer working on Gavlar. Brand visual system: 03-Visual-System. Asset type: {poster / social post / web hero / etc.}. Key message: {one sentence}. Return, in under 250 words: one-line goal; format and dimensions; hierarchy (what reads first, second, third); colour direction (which colours, in what proportion, and why — yellow as one moment only); type direction (Tallica / Fraunces); where the single grid-break and accent moment go; three "do" notes and three "don't" notes. ``` ### Adobe Firefly — Style Reference setup ``` You are setting up a Firefly Style Reference for Gavlar. Brand visual system: 03-Visual-System. Goal: generate on-brand images on first run, most of the time. Prompt template: "[Subject], [setting], [composition — warm, editorial, one deliberate break], [natural light], [aspect ratio]. Refer to the Style Reference; do not override its tone." Constraints to enforce: cream over white; yellow as a single accent moment, never a fill; no literal suns, rays or beams; real, casual-smart people, never stock-stiff. Return: the template plus two example prompts for {a subject Gavlar cares about}. ``` --- ## Strategic prompts ### "Is this on brand?" — copy review ``` You are reviewing copy for Gavlar brand fit. Brand voice: 02-Voice-and-Tone. Strategic foundation: 01-Brand-DNA. Copy to review: {paste it}. Run the pre-publish checklist from 02-Voice-and-Tone. For each item: pass / fail / n/a, naming the line where it fails. Then the North Star test: does it carry warmth *and* curiosity? If not, what would make it? Return: checklist result, North Star result, the top two specific edits (line as-is, line as-it-should-be), and a verdict: ship / edit / rewrite. ``` ### "What would our North Star say about this?" ``` You are stress-testing an idea against Gavlar's North Star. Strategic foundation: 01-Brand-DNA. Idea: {campaign / partnership / decision / tone for a piece of work}. Run the test: state the North Star verbatim; state the idea in one sentence; does it carry, contradict, or sidestep the North Star? If it contradicts, name the cost. If it sidesteps, show the version with the North Star at the centre. If it carries, name how, and what would make it carry more clearly. Return: the full test, conclusion in one line. ```