Brand Portal · signature
Gavlar
Helping ambitious brands shine brighter.
8 files · 1 living system
One framework, three forms: site, brain, assets.
North Star
"Warm enough to relax. Curious enough to go somewhere unexpected."
From 01-Brand-DNA.md
At a glance
The brand, in one screen.
- Voice
- Warm. Curious. Considered.
- Palette
- Cream, black, sunshine yellow
- Typefaces
- Tallica + Fraunces
- North Star
- Warm enough to relax, curious enough to surprise
The framework
Eight files, one living system.
Each file does one job. Read them in order for orientation; jump to the one that matches the task at hand. The markdown is the source of truth.
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Index
Orientation, quick reference, and AI working principles.
→Orientation, quick reference, and AI working principles.
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Brand DNA
North Star, purpose, beliefs, manifesto, and anti-positioning.
→North Star, purpose, beliefs, manifesto, and anti-positioning.
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Voice and Tone
Voice in three words, rules, vocabulary, channel tilts, and the pre-publish checklist.
→Voice in three words, rules, vocabulary, channel tilts, and the pre-publish checklist.
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Visual System
Colour, type, layout, depth, motion, and imagery.
→Colour, type, layout, depth, motion, and imagery.
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Applications
Components, canvases, the social system, and briefing rules.
→Components, canvases, the social system, and briefing rules.
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Memory
Six creative principles, and the running decisions log.
→Six creative principles, and the running decisions log.
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CLAUDE.md
AI calibration for any session opened in the brand workspace.
→AI calibration for any session opened in the brand workspace.
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AI Prompt Library
Calibrated prompts for ChatGPT, Claude, and any AI tool.
→Calibrated prompts for ChatGPT, Claude, and any AI tool.
For AI tools
Built to be read by humans and machines.
Every page on this Portal is also served as raw markdown. The whole kit is
indexed at /llms.txt. Point any AI tool at the index to load the entire framework in one read.